Ignore the rhyme.
Gap launched their new logo just 6 days ago and today have announced that they are scrapping it.
I think it fairly obvious why. The old logo was so iconic to then replace it with something that had no history or flare. And to be honest it looked like it was a (bad) hybrid of American Apparel and Microsoft.
There's no school like old school.
For more information, check out the CR blog creativereview.co.uk/cr-blog
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