Sanky's Call to Arms

Don't be safe.

Be a stone in the shoe of convention.

D&ADS awards ideas that are

Original
Inspiring
Exceptionally executed
and relevant.

Be excellent.

And aim to inspire and aspire.

That's what I learnt from Sanky.

http://www.youtube.com/watch?v=WautGnCNVRU&feature=player_embedded